This Google Ads project focuses on creating and managing search campaigns to help businesses reach potential customers at the right time. The objective was to understand keyword intent, ad structure, and budget control while maintaining relevance and clarity.
The project involved setting up targeted search ads, writing clear ad copy, and organizing campaigns for better performance. Special attention was given to selecting relevant keywords, improving ad relevance, and ensuring a smooth connection between ads and landing pages.
Business goal understanding
Keyword intent research
Competitor ad analysis
Budget planning
Campaign structure planning
Search campaign creation
Ad group organization
Ad copy writing
Keyword match type selection
Conversion tracking setup
Performance monitoring
Keyword refinement
Ad copy improvement
Budget optimization
Learning documentation
This project helped me gain practical experience in planning and running Google Ads campaigns with a structured approach. By testing keywords and ad copies, I developed a better understanding of how paid search advertising supports lead generation and online visibility.
The learnings from this project continue to improve my ability to manage ads responsibly, focusing on relevance, performance, and controlled spending for businesses.