This project focuses on setting up and optimizing a Google Business Profile to improve local search visibility and help businesses appear clearly on Google Search and Google Maps. The work was planned with accuracy, consistency, and user trust in mind to ensure the business information is complete and easy for customers to find.
The objective of this project was to understand how local businesses can benefit from proper Google Business Profile optimization. By working on this project, I gained hands-on experience in profile setup, category selection, business description writing, and local SEO basics that support better online presence.
Business information verification
Correct NAP (Name, Address, Phone) setup
Business hours configuration
Primary and secondary category selection
Service area setup
SEO-friendly business description
Service listing optimization
Business attributes selection
Photo and media guidelines
Map location accuracy check
Review response strategy
Local keyword placement
Profile performance monitoring
Update and post planning
Continuous optimization review
This project helped me develop strong practical local SEO skills by working on real Google Business Profile elements that impact visibility and trust. Through testing and optimization, I learned how accurate business information and consistent updates influence local search results.
The experience gained from this project improved my understanding of local business marketing and Google Maps visibility. These learnings guide my approach when working on future Google Business Profile and local SEO projects.