This Meta Ads project focused on creating and managing Facebook and Instagram advertising campaigns to improve reach, engagement, and lead generation. The campaign was planned with clear targeting, simple creatives, and controlled budgets to ensure effective results without unnecessary ad spend.
The objective of this project was to understand how Meta Ads work in real scenarios, including audience selection, ad creative planning, and performance tracking. Through this project, I gained hands-on experience in running campaigns that align with business goals while following ethical and data-driven advertising practices..
Business goal identification
Audience research and targeting
Campaign objective selection
Budget planning
Ad structure setup
Facebook and Instagram ad creation
Creative and copy testing
Placement optimization
Campaign monitoring
Performance adjustments
Lead and engagement tracking
Basic performance analysis
Cost optimization learning
Reporting and insights review
Practical campaign improvements
This project helped me strengthen my practical Meta Ads skills by working with real campaign structures and performance metrics. By testing different ad formats and targeting options, I developed a clearer understanding of how paid social advertising supports business growth.
The experience gained from this project continues to guide my approach when planning and managing Meta Ads campaigns for startups and small businesses.